ISIPCA puts online the second version of its MOOC, in English version, on November 17th: "From the art to smell to the sensory marketing"

19 September 2017 Press releases

Reference school by the international perfume businesses, by the cosmetic and by the aromas, ISIPCA proposes a rich, dynamic on-line free course, resolutely opened on the current perfume knowledge. It is in French and English language, totally adapted for an accessibility to the people in situation of handicap. That you are fascinated, professional, or novice, you can update or complete your knowledge. This MOOC will undoubtedly allow to introduce new vocations!


What is a MOOC?
A MOOC (Massive Open Online Course) is an on-line course, free and open to all. It is a new intelligent way and collaborative to develop its knowledge, while being connected. More than 5.500 people had joined the first one, in French language. This course addresses the professionals of the sectors of the perfume, the marketing, the luxury but also the young people, the high school students and the students in chemistry, in pharmacy, in food-processing industry, in biology… in fact, to the people who want to learn and to discover our practices.


The perfume is a part of the memory of yesterday and today

For centuries, the perfume occupies a favored place in civilizations, sometimes connected with the sacred rites, the symbol of membership in a social class, a remedy against the problems of the body or the soul or still the sensual finery, it crossed ages. But what hides behind this seeming simplicity? The perfume is at the heart of our society, where the sensory universe is more and more exploited. The sense of smell which is our most innate sense, delicately makes a way.

This MOOC suggests to the learners widening their knowledge, discovering what are the actors and the factors which are taken into account in the olfactive dimension. It will be suggested to the learners experimenting the processes of creation of a flavor through various exercises and estimating their own knowledge and skills in olfaction.


What is its program? 
We speak olfaction, science, perfume, knowledge, aroma, luxury, marketing, .. and many other subjects so fascinating there. The registration is opened from September 15th. He is structured in 4 sequences, on a duration of 4 weeks, from November 17th till December 15th, 2017, with 4 evaluations. In the term of this MOOC, it is proposed to the interested participants, the online paying certificate attributed at the end of a questionnaire. This test (realized in a limited time) will be watched online, by a specialized examiner, beside of whom the participants will have to book an appointment between December 18th, 2017 and January 12th, 2018.


At the end of the MOOC, the best learner will be the winner in a free participation in the Summer School ISIPCA 2018: link towards the platform